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  • ROLEX DAYTONA 'A HANDSOME BLAST FROM THE PAST' LUEL MAGAZINE MAY 2014

    Classic watches are things of beauty - partly because post-1990's emergence of so called 'design watches' failed a big time to live up to our expe...
  • AS A TOKEN OF GRATITUDE 'CUSTOMIZED LOGO WATCHES' LUEL MAGAZINE APR. 2014

    It's been long since so called 'limited edition' became nothing but a superficial show. What is the point of making something in a 'limited' editi...
  • NATO BANDS 'WHERE DID THE NAME COME FROM?' LUEL MAGAZINE MAR. 2014

    Whether you are an enthusiastic watch collector or just using it as a timekeeping gadget, you probably must have heard of 'NATO bands'. I think th...
  • MILITARY ISSUE WATCHES 'THANK YOU FOR YOUR SERVICE' LUEL MAGAZINE FEB. 2014

    Not many know these days that, back when reliable wrist watches were a rare commodity in Korea, US Military issue watches were an object of envy i...
  • ROLEX SUBMARINER .THE ORIGIN OF MAN’S WATCH' LUEL MEGAZINE JAN. 2014

        Everything has a start. Even when too much time has passed to remember anything about the start, nothing comes to exist without a start. The v...
  • VINTAGE STRAP FROM THE LEGENDARY FLIGHT JACKET

    Many sophisticated vintage collectors often say, without hesitation, that American clothing’s in the 1940's have so much style that they even made...
  • Poseidon's watch - 'Rolex Sea Dweller' LUEL NOV. 2015

    In the 1960s and 70s when diver watches were gaining popularity, most of them shared similar appearances and followed similar marketing strategy. ...